Whiting-Robertsdale Chamber of Commerce
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Wickedly Whiting
Wickedly Whiting is the region’s only all Halloween Festival located in the Northwest Indiana area. Wickedly Whiting is organized by the Whiting-Robertsdale Chamber of Commerce, a non-profit organization which promotes the engagement of local businesses in the area.
In May 2019 I was brought on to take over management of social media. During this time I produced original content from 3-4 times throughout the week across three social media platforms for months, leading up to the event. In addition, I frequently updated the Wickedly Whiting website to suite with the brand’s needs, along with information about event scheduling, visiting information, and any other FAQs.
The social media goals for Wickedly Whiting is to build awareness and grow its community and attract guests to the festival. Throughout my time as social media manager I increased audience reach and engagement organically by 40% throughout all social media platforms.
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